1、Ad Break15 Premium Video AdvertisingOptimizing ad effectiveness in the fast-evolving streaming landscapeREPORTREPORTPremium Video,redefinedPremium video is having a moment and not a quiet one powering scale and outcomes at the heart of media plans in 2025.Platforms are investing more,audiences are l

2、eaning in,and advertisers are betting on it to drive real outcomes.Why?Because its where people go with purpose.Its appointment viewing,binge-worthy series,and game-day vibes.That kind of attention is rare,and in todays fragmented media landscape,its gold.Meanwhile,ad-supported models are scaling fa

3、st,unlocking more inventory,offering greater flexibility,and giving brands more ways to show up without disrupting the content experience.In parallel,connected TV(CTV)is making the ad experience smarter,more personalized,and interactive,and better aligned with how people watch.From shoppable formats

4、 and dynamic overlays to real-time engagement,premium video advertising isnt just evolving,its accelerating.For brands and advertisers,its a chance to meet consumers when theyre most engaged across every screen and guide them from awareness to action in one seamless experience.For media publishers a

5、nd streaming platforms,its a strategic moment to monetize attention at scale.They can offer advertisers full-funnel solutions with a test-and-learn approach,while maintaining the premium content experience viewers expect.As campaign efficiency expectations grow alongside tighter budgets and a volati

6、le consumer landscape,this report examines attention patterns,platform behaviors,and viewer expectations to help media publishers,streaming platforms,and advertisers optimize viewers ad experiences.DISQO surveyed 2,000 US adults(18+)from our first-party,identity-based audience from February 12 to 19