1、THE RESTAURANT CONSUMER INSIGHTS REPORT 202512025 Consumer Insights ReportDINER BEHAVIOR,DIGITAL ENGAGEMENT AND LOYALTY DRIVERS IN QUICK-AND FULL-SERVICE RESTAURANTSRESTAURANTTHE RESTAURANT CONSUMER INSIGHTS REPORT 20252IntroductionThe restaurant industry in 2025 is poised for growth,fueled by conti

2、nued consumer spending and economic contributions from restaurant operators.Industry sales are projected to reach$1.5 trillion nationwide,while employment is expected to grow by 200,000 jobs,bringing total industry employment to 15.9 million.However,economic challenges such as inflation and rising c

3、osts remain top concerns for restaurant operators.To thrive,restaurants must meet evolving consumer demands,redefine value beyond price,and create exceptional dining experiences that foster loyalty.A dynamic mix of innovation,affordability,and experience will be key drivers of success.Diners plan to

4、 continue eating out regularly,but affordability,promotions,and loyalty rewards play a major role in their decisions.Restaurants must balance cost-effectiveness with compelling offers,ensuring they meet customer expectations without sacrificing profitability.Technology adoption is accelerating,with

5、restaurants investing in mobile apps,AI-driven personalization,and third-party delivery services to enhance customer convenience.Nearly half of diners prefer tracking and redeeming loyalty rewards via restaurant apps,highlighting the importance of seamless digital experiences in driving repeat visit

6、s.With diners frequently switching between branded apps,third-party platforms,and websites,this fragmented approach makes user identification crucialensuring the right message is delivered on the right channel at the right time.However,up to 95%of website traffic remains anonymous,making it challeng