1、THE HOME AND DCOR CONSUMER INSIGHTS REPORT 202512025 Consumer Insights ReportCONSUMER BEHAVIORS AND PURCHASE INTENT IN HOME IMPROVEMENT,FURNITURE,APPLIANCES,OUTDOOR&GARDEN AND HOUSEHOLD GOODSHOMEDCORTHE HOME AND DCOR CONSUMER INSIGHTS REPORT 20252IntroductionThe U.S.home and dcor market is set for s

2、teady growth in 2025,with revenue expected to surpass the$37 million generated in 2024.With a projected annual growth rate of 4.93%through 2029 and per capita spending climbing to$108.06,consumer appetite for home transformation remains strongthough increasingly deliberate and thoughtful.Shoppers ar

3、e taking a meticulous approach to decorating,blending style with substance.Minimalist design continues to dominate,with clean lines,natural textures,and neutral palettes defining modern interiors.Yet nostalgia and character are making a comebackexpect a resurgence of vintage,retro silhouettes,and pe

4、rsonal touches that balance comfort with individuality.In this highly visual and emotionally driven category,the path to purchase is no longer linear.Consumersespecially younger generationsrely on digital tools to research,compare,and validate purchases.Reviews,price transparency,and seamless online

5、 experiences are table stakes.And increasingly,ethical shopping is reshaping the market.Todays shopper is more conscious,favoring brands that demonstrate commitments to sustainability,employee welfare,and diversity and inclusion.To keep pace,brands must deliver digitally integrated,ethically aligned

6、,and emotionally resonant experiences that not only meet aesthetic needsbut also reflect the values and decision-making habits of the modern home dcor consumer.One defining characteristic of modern consumers is how they typically switch between devices and research on multiple sites before purchasin