1、JUNE 20252025 Consumer Sentiment Survey GermanyCountries surveyed:UK,Germany,France,Italy,Denmark,Sweden,Spain,Norway,and RomaniaBCG Consumer Sentiment SurveyApril 2025SUMMARY OF RESULTSConsumer Sentiment in Germany 20259Respondents per country with a nationally representative sample1,800Product cat

2、egories surveyed for spending and purchasing behavior12Economic worries on the rise:German consumers are increasingly worried about personal finances and local economic&political situations compared with 2024,with the share of German consumers feeling bad about the local economic situation rising to

3、 62%(vs.52%last year)Inflation and tariffs driving concerns:70%of German consumers are concerned about inflation(perceived increasing prices in past months),with half of survey respondents expecting tariffs and energy prices to increase future spendingGrocery is the only category in which more Germa

4、n consumers have increased spending,but this is solely driven by inflation.Spending in all other categories is being cut down mainly by reductions in volumePrice sensitivity dominates German consumer behavior,as up to 70%of Germans purchase decisions are actively driven by discounts.Approximately 60

5、%75%also indicate willingness to switch brands for better offersSurprisingly,German consumers use online channels for purchasing more than do other Europeans(except UK)on average,especially in apparel,with 31%of Germans saying they use mainly online channels for buying clothes(highest online adoptio

6、n rate in apparel in Europe)OVERALL SENTIMENTWorry among German consumers is growing due to national and personal financial issuesSources:2025 BCG European Consumer Sentiment Study(April 221)with 1,832 German respondents(16,412 total respondents across 9 European countries);2024 BCG European Consume