1、JUNE 20252025 Consumer Sentiment Survey UKCountries surveyed:UK,Germany,France,Italy,Denmark,Sweden,Spain,Norway,and RomaniaBCG Consumer Sentiment SurveyApril 2025SUMMARY OF RESULTSConsumer Sentiment in UK 20259Respondents per country with a nationally representative sample1,800Product categories su

2、rveyed for spending and purchasing behavior12Pessimism is rising:UK consumers are increasingly worried about their local economic and political situations compared with 2024UK consumers are increasing their spending on household essentials such as Groceries and Home care,primarily driven by price in

3、flation.Spending is also rising among luxury fashion buyers.At the same time,consumers are cutting back in other categories by reducing volume or actively seeking dealsPrice sensitivity strongly influences UK consumer behavior,with up to 76%of purchase decisions driven by discounts.Additionally,47%7

4、8%of consumers report a willingness to switch brands for better offersThe UK shows the highest level of online adoption among the countries surveyed,especially in such categories as home appliances,furniture,and groceriesCompared with 2024,consumer consideration for sustainability remains stable;how

5、ever,the share of consumers willing to pay a premium for sustainable products has declined by 5 percentage pointsOVERALL SENTIMENTUK consumers are increasingly worried about their local economic and political situationsSources:2025 BCG European Consumer Sentiment Study(April 221)with 1,808 UK respon

6、dents(16,412 total respondents across 9 European countries);2024 BCG European Consumer Sentiment Study(Jul 2024).Question 1:How do you currently feel about each of the following?Political atmosphereEconomic situationCultural and social atmosphereEnvironmental outlookPhysical healthMental healthPerso