1、U.S.2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE12025 Consumer Insights ReportFOR DIGITAL COMMERCEU.S.U.S.2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE2IntroductionAs we step into 2025,the global landscape remains turbulent,with significant implications for consumer behavior and the brand

2、-consumer relationship.Economic uncertainty continues,fueled by fluctuating interest rates and the looming specter of a potential recession.Geopolitical tensions,including the ongoing conflict in Ukraine,persist,affecting global economies and dampening consumer confidence.In addition,the recent U.S.

3、presidential election cycle has heightened uncertainty,influencing purchasing behaviors and economic sentiment.2024 was a year of both change and continuity.In many respects,it was less tumultuous than previous years.Marketers have begun to adapt to sweeping global privacy legislation,the rapid expa

4、nsion of AI tools has been broadly embraced,and third-party tracking cookies in Google remainfor now.AI has become deeply embedded in marketing strategies,enhancing personalization,content creation,and customer engagement.Yet,most marketers are only scratching the surface of its potential,often depl

5、oying it for basic tasks.While 2024 was a year of experimentation,2025 must be a year of action.For marketers heavily reliant on paid channels,2024 was particularly challenging.The U.S.elections drove an astounding$12.3 billion in digital advertising spenda 30%increase over the 2020 election.Competi

6、ng for consumer attention on paid channels is always difficult,but the scarcity of ad inventory and the increased costs driven by large political ad budgets made it even more so.U.S.2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE3To counter these challenges,brands must pivot from costly,competiti