1、 2025 Xperi Inc.Q4 2024 TiVo Video Trends Report:North AmericaDo you want to build abundle?2 2025 Xperi Inc.TiVo Q4 2024 Video Trends Report|IntroductionThe video market continues to undergo significant transformations,driven by the rapid advancements in technology and the shifting preferences of co

2、nsumers.As streaming services proliferate,traditional cable and satellite TV providers face increasing pressure to adapt or risk obsolescence as US consumers build their large bundle of nearly 10 video services,a majority of which include both traditional TV channels and streaming services.In past V

3、ideo Trends Reports,the challenge of“subscription fatigue,”where consumers become overwhelmed by the sheer volume of options and the cumulative cost of multiple subscriptions,has been front and center.In this version,however,we are seeing the impacts of consumers simplifying their spend and their bu

4、ndles,which presents new and exciting challenges that providers must navigate.As the video market is in a state of constant change,relevance in the space necessitates continuous innovation.Providers must now invest in user experience enhancements,and advanced technologies such as personalized or con

5、textual discovery and recommendations to stay ahead of the curve,all mixed with new forms of data analytics to understand consumer preferences(or lack thereof)around advertising.In this version of TiVos Video Trends Report,we look at how consumer behavior continues to evolve in the world of video,as

6、 well as how some of these technologies(and more)are faring as providers try to capitalize on opportunities presented by this ever-dynamic landscape.2Table of ContentsVideo Service Bundle(s)3Consumer Spending 4Daily Viewership 5Sports Viewership 6Smart TV Ownership/Purchase Intent 7Discovery Dilemma