韩国美容——最新美容动态及原料市场重点分析.pdf

1、K-BEAUTY,LATEST BEAUTY DYNAMICS&FOCUSED ANALYSIS OF THE INGREDIENT MARKET THE K BEAUTY SCIENCEx SPATE x ACTIVONJayanne JinIN NUT-SHELL,WHERE ARE THE KSF OF K-BEAUTY?1.Growing Korean Soft Power2.Focus on R&D,Innovation3.Focus on Preventive Care4.Affordability with Quality5.Agility&Speed of Manufactur

2、ingFORCES LEADING TO KOREAN BEAUTY TRENDSFORCES LEADING TO PERFORMANCE EXCELLENCE1.Growing Korean Soft Power2.Focus on R&D,Innovation3.Focus on Preventive Care4.Affordability with Quality5.Agility&Speed of Manufacturinghttps:/ IS AMONG THE TOP 10 LARGEST COSMETIC MARKET IN THE WORLDIN TERMS OF EXPOR

3、T,KOREA IS GLOBAL TOP 4 EXPORT TO THE US AND JAPAN HAS RECENTLY EXPLODED FOUR PILLARS DETERMINING THE QUALITY OF COSMETIC PRODUCTSINGREDIENT FORMULATION EVALUATION&PROOFS PACKAGING COSMETIC PRODUCT EXCELLENCER&D SPEND OF KOREAN COMPANIES82.2%91.7%83.5%84.7%86.1%2.71.22.42.32.101234540%50%60%70%80%90

4、%100%KOREAN TECHNOLOGY IN PAR WITH THAT OF ADVANCED NATIONSIngredientTechnologyFormulationTechnologyEvaluationTechnologyPackagingTechnologyOverallTechnology Level(%)Technology Gap(Yrs)As of 2022Source:National Center for Cosmetic R&D HOLISTIC VIEW&SEGMENTED APPROACHA holistic approach to self-care&V

5、ery segmented approach to development Effectiveness is key Better absorption such as liposome,exosome technologies are under spotlight Optimized formulation for each step of the self-care routines and most importantly Deliver Optimizing Technology is becoming very importantBIG FOLLOWING OF KOREAN SK

6、INCARE ROUTINESSource:Global Tik Tok Searches,SPATE,Views:Ave.weekly views of videos of past 4 weeks(Sept.2024);Total Views:All time views Hashtag NameViews Total Views YoY#doublecleansing38,563,166 2,427,634,345 305%#koreanskincareroutine20,280,134 1,271,296,369 203%#dryskincare5,506,682 785,109,25