1、Mobile app trends spotlight edition:Vietnam 2025REPORTApp performance benchmarks and insightsMobile app trends spotlight edition:Vietnam 20252The methodologyVERTICALS:Games,finance/fintech,entertainmentREGIONS:Global,APAC,INSEA,SEA,VietnamDATASET:A mix of Adjusts top 5,000 apps and the total dataset

2、 of all apps tracked by Adjust.Our data comes from two sources,one including a list of 45 countries and one with approximately 250 based on the ISO 3166-1 standard.DATA RANGE:January 2023-March 2025In different sections of this report,we use different regional benchmarks(Global,APAC,SEA,and INSEA)to

3、 provide the most relevant context by vertical and to highlight Vietnams performance across both global and regionally comparable markets.ContentsIntro 3Part 1:Gaming apps 4ATT opt-in rates.5Installs and sessions.6Session lengths and retention rates.9Part 2:Finance apps 12Installs and sessions.13Ses

4、sion lengths and retention rates.16Part 3:Entertainment apps 19 Installs and sessions.20 Session lengths and retention rates.21Mobile app trends spotlight edition:Vietnam 20253The mobile app market in Vietnam is surging into 2025,fueled by widespread smartphone adoption,near-universal mobile coverag

5、e,and a young,tech-forward population.With mobile connections covering 164%of the population and internet penetration approaching 80%,Vietnam has solidified its position as a mobile-first powerhouse in Southeast Asia.In 2024,the country ranked eleventh globally by app downloads(2.97 billion total)an

6、d ninth for time spent in appsan impressive 100.8 billion hourscementing its place as a major player on the global stage.Gaming,finance,and entertainment apps are among the key app verticals driving this growth.Revenue in Vietnams games market is projected to reach$712.89 million by 2029,with 70%of