1、Food&Beverage Edition22024|CISION.COMTable of ContentsAbout the 2024 State of the Media:Food&Beverage Edition 03Part I:Challenges,Priorities,and Approaches to Work 04Part II:What Food&Beverage Journalists Wish PR Professionals Knew 10Part III:Food&Beverage Journalists:What Sets Them Apart?18Methodol

2、ogy 22About Cision2332024|CISION.COMFor more than a decade,media professionals around the world have trusted Cisions State of the Media Report to be the voice of the industry for the public relations and corporate communications professionals who seek to partner with them.Our 2024 global report comb

3、ines perspectives and opinions from more than 3,000 journalists worldwide,providing visibility into the challenges and opportunities for the media and media relations professionals.The 2024 State of the Media:Food&Beverage Edition is a subsection of that report,zeroing in on the behaviors and perspe

4、ctives of journalists and media influencers who cover the foodand beverage industry,a pool of over 550 respondents.Our respondents provided candid insights into what they want and need from public relations professionals whose organizations and clients strive to build brand awareness,consumer trust,

5、and thought leadership in the food and beverage sector.Combining this unique data with decades of experience helping PR professionals build strong media relationships,we present the 2024 State of the Media:Food&Beverage Edition.About the 2024 State of the Media:Food&Beverage Edition Part IChallenges

6、,Priorities,and Approaches to Work52024|CISION.COMUnderstanding journalists biggest challenges is the first step to building strong media relationships.Whenyou know the obstacles they face,you can tailor your interactions to be more meaningful and your pitches to resonate more effectivel.For food an