1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,April 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration decrease in drink led occasions and increase in food led occasionsOccasionality shifts during AprilShift from drink led occas

2、ions to food ledIn last year April,we saw a visitation rate for drink led occasions of 56%,however this April visitation rates falter at 48%,leading to a 4%decrease.However,food led occasions remain stable holding a visitation rate of 87%.As consumers are going out less to drink,ensuring a strong pr

3、esence within food led occasions should help secure a steady revenue stream,thanks to steady visitation rates.Overall decrease in categories drunkFrom last year April we have seen a decrease in the amount of categories drunk.While this has affected all categories,wine,cocktails,and spirits have been

4、 most affected.Despite this,opportunities for Spirits remain with Gen Z over-indexing for experimentation within the category.While consumers are purchasing less categories,they are open to experimentation making it the ideal time to research new products and meet consumers changing needs in demand.

5、Decrease in visitation ratesOverall consumers are going out more often this April,with a 10%increase of consumers choosing to go out monthly,while daily visits increase by 1%and weekly visits 9%.This has led to consumers increasing their visitation rate during Wednesdays and Fridays.With shifting tr

6、ends in visitation frequency,the question now is what incentives are needed to encourage consumers to go out more frequently and convert them from monthly to weekly visitorsTrended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On-Premise Consumer Pulse