1、2025State ofthe MediaReportTable of ContentsAbout the State of the Media ReportHighlights&Key FindingsNavigating Medias Biggest ChallengesUnderstanding the PR/Journalist RelationshipUncovering Journalists Pitching PreferencesHow Journalists Use Social MediaJournalists Get Real About Artificial Intel

2、ligenceFinal ThoughtsMethodologyAbout Cision2025|C02033440495150040510222025|C03For more than a decade,the State of the Media Report has served as an essential field guide for PR professionals trying to understand the media landscape.Based on a global survey of more than 3,000 journalists,this repor

3、t provides PR professionals with the behind-the-scenes intel they need to strengthen their relationships with the media,refine their outreach strategies,and ultimately secure more meaningful earned media coverage for their brands and clients.This years report went beyond global results to examine va

4、riations in responses across three major regions North America,EMEA,and APAC(where 65%of respondents were from China).By highlighting the differences in journalists challenges,preferences,and behaviors around the world from their feelings on AI(and how PR professionals use it)to what they want and n

5、eed from their media relations partners we can provide PR professionals with more granular insights and broader perspectives.As the media environment shifts and evolves,its naturally a time of uncertainty for many journalists and the PR teams they work with.The unique data and industry insight in th

6、is report shed light on the medias most significant pain points and help public relations professionals forge stronger relationships going forward.The 2025 State of the Media is your guide to navigating todays media world with clarity and purpose.About the State of the Media ReportChanging Audience