1、Biotics Market ReviewSourcesThe global innovation and consulting firm Alcimed conducted two global studies for dsm-firmenich to identify key drivers in the pet Biotics space(2019,2024)Other sources of information came from the global marketing and insights agencies:Biotics Market ReviewTypes of Biot
2、icsPrebioticsA substrate that is selectively utilized by host microorganisms conferring a health benefitPrepareProbioticsLive microorganisms that,when administered in adequate amounts,confer a health benefit on the hostPlantPostbioticsA preparation of inanimate microorganisms and/or their components
3、 that confers a health benefit on the hostHarvestWhy use biotics in pet food?Pet health trends follow human health trends which leads to an increased use of BioticsThere is a growing body of scientific evidence supporting the use of Biotics to improve the health and wellbeing of dogs and catsLeading
4、 health challenges perceived by pet parents can be addressed by Biotics(e.g.anxiety,metabolic health,oral care)These are among the most searched problems by pet consumers,which has show double-digit growth YOY“Fiber”and“Probiotic”are among the top 4 most searched ingredients by pet consumersIn 2022,
5、MINTEL reported that“Gut health has the potential to have a big impact not only on overall pet health and wellness but also on pet food marketing due to its connection to many different aspects of pet health,such as skin and coat health,immunity support,weight management and even calming and anxiety
6、 relief.”Biotics Market ReviewBiotics Market ReviewScopus query:(canine*OR feline*OR dog*OR“cat”Or“cats”AND pro/pre/syn/post biotic*AND NOT“CAT”(This to avoid excess irrelevant papers studying the CAT enzyme.)The most studied Biotics used by the pet industry2Prebiotics(107 papers)1Probiotics(462 pap