1、2025 SOCIAL MEDIA MARKETINGINDUSTRY REPORTHow Marketers Are Using Social Media to Grow Their Businesses M A Y 2 0 2 5 B Y M I C H A E L A.S T E L Z N E R Copyright 2025,Social Media Examiner Letter from the author Hello,fellow marketer!Welcome to our 17th annual report!This is the longest-running so

2、cial media marketing studyand yes,social media marketing is still changing.This 43-page report contains easy-to-digest insights into how marketers are currently using social media and their future plans.If youre in charge of marketing your business,youll want to closely examine the 50+charts on the

3、following pages.Ill reveal the not-so-obvious findings in this data-rich content.The report covers all of the major social platforms,organic and paid activities,video marketing,and much more.More than 1,400 of your fellow marketers provided the kinds of insights you wont find elsewhere.I hope you en

4、joy it!If you find value in this report,please let your peers know about it.You can find the original page for the report here:https:/ my best!Michael A.StelznerFounder,Social Media ExaminerHost,Social Media Marketing podcast 2025 Social Media Marketing SocialMediaE Page of 243Industry Report 2025 S

5、ocial Media Examiner Table of contentsEXECUTIVE SUMMARY.4MAJOR FINDINGS.5MOST IMPORTANT QUESTION SOCIAL MEDIA MARKETERS WANT ANSWERED.6BENEFITS OF SOCIAL MEDIA MARKETING.7COMMONLY USED SOCIAL MEDIA PLATFORMS.13THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS.17THE RISE AND FALL OF SOCIAL PLATFORM

6、S.19ORGANIC SOCIAL PLANS.20SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT.27TYPES OF CONTENT USED IN MARKETING.28THE MOST IMPORTANT CONTENT FOR MARKETERS IS.29REGULAR VIDEO USE BY PLATFORM.31HOW WILL MARKETERS CHANGE THEIR FUTURE VIDEO MARKETING ACTIVITIES?.32SOCIAL AD USE.33THE MOST VALU