1、 May 2025 The Current Pace of the Fitness Space Dive into the data to explore recent visitation patterns and consumer trends in the fitness space and uncover potential keys to success,rooted in location intelligence.Table of Contents Fitness Flexes Its Muscles.1 Back in Shape:The COVID Recovery.2 Ge

2、tting Gains:Strong Q1 25.3 Increasing Reps:Visitor Frequency Up At Leading Chains.4 Fitness Clubs at Different Price Points.6 Household Income Bulks Up.6 Average Stay Increases.7 Workouts on a Schedule.8 Fitness Continues to Grow.10 Key Takeaways.10 2025 Placer Labs,Inc.|More insights at placer.ai|2

3、 Fitness Flexes Its Muscles Like many industries in recent years,the fitness sector has experienced significant shifts in consumer behavior.From the rise in home workouts during the pandemic to the strain of hyper-inflation,foot traffic trends to gyms and health clubs have been as dynamic as the con

4、sumers they serve.This report leverages location analytics to explore the consumer trends driving visitation in the fitness space and provides actionable insights for industry stakeholders.Back in Shape:The COVID Recovery The pandemic drove several shifts in the fitness space.Widespread gym closures

5、 led consumers to embrace home-based workouts,while demand for all things fitness increased due to an emphasis on overall health and wellness.This subsequently drove a renewed interest in gym-based workouts as restrictions lifted even as some consumers remained committed to their home workout routin

6、es.In Q1 2023,visits to fitness chains surpassed Q1 2019 levels for the first time since the onset of the pandemic,a sign that consumers had recommitted to out-of-home fitness.And in Q1 2024 and Q1 2025,fitness chains saw further growth,climbing to 12.8%and 15.5%above the Q1 2019 baseline,respective