1、2025A REPORT BY VML ENTERPRISE SOLUTIONSUNLOCKING THE POWER OF DIGITAL TRANSFORMATIONReal-world insights to drive successful digital transformation:Findings from a multi-market survey of business leaders,VML experts,and client partners.Contents3 Introduction 4 EXEC SUMMARY:Unlocking the power of dig

2、ital transformation condensed6 SECTION 1:Setting the scene on digital transformations12 SECTION 2:Strategic vision,communication and leadership 17 SECTION 3:Budgets,KPIs and measuring ROI 23 SECTION 4:Customer experience 29 SECTION 5:Technology,systems,legacy and cloud35 SECTION 6:Artificial Intelli

3、gence40 SECTION 7:Data governance45 SECTION 8:People stakeholders,teams,collaboration and skills51 SECTION 9:Processes and change management56 SECTION 10:Working with external partners68 SECTION 11:Brand and GTM71 SECTION 12:Biggest learnings,best advice73 Conclusion74 How VML can help23Introduction

4、It feels like weve been talking about digital transformation for a long time.And yet,truly harnessing the power of digital technology to create experiences that convert remains elusive to many businesses.The cause has not been helped by an ever-increasing number of channels and a much more demanding

5、,expectant,and less loyal customer and consumer base.Unlocking the power of digital transformation is what we do at VML Enterprise Solutions.With decades of experience transforming businesses across diverse industries,we have honed our craft to be able to help our client partners navigate the comple

6、xities of the commerce landscape and successfully guide them through transformations,and out the other side.This report is designed to cut through the noise,exposing the critical challenges of todays transformations and providing the insights needed to unlock the potential of digital transformation