通过有效的知识管理重新定义您的业务战略.pdf

1、Brendan ThompsonRedefining Your Business Strategy through Effective Knowledge ManagementReplace GBGs MBG Hub with modern knowledge management PROBLEMSifting through content and modifying it doubles Sales prep time on average(3 of 6 hours per pitch2).SOLUTIONDeliver modular contentdirectly in line wi

2、th Sales+Product Interlock.Deliver content within CRM(via data lake+Highspot)to eliminate most content search time.PROBLEMMarketing produces a ton of content that Sales isnt accessing.86%of all MBG Hub content had 10 visits in H1 20231.*Includes case studies(1,256),landing pages(536),marketing colla

3、terals(452)and FAQs(3).SOLUTIONLaunch Highspot,enabling better search,UI and measurement.Measurecontent use to guide future strategies and investments.PROBLEMSales has hacked together solutions,but lacks the resources to scale them.SOLUTIONScale“mixing”featurespiloted by GBG teams to unlock further

4、savings.Actively govern the system to ensure high performance over time.GBG is asking for a better content platform.Our new CRM system benefits from it.Marketers benefit from it too.Source:1-MBG Hub Content Audit:H1 20232-GBG ANZ Pitch Grid Pilot FindingsHighspot will replace the MBG Hub for GBG.Its

5、 a 3P platform used by Meta,and offers cost-effective functionality.Actionable and granular insights(+end client vis)Automated content approval and archiving processes for improved governanceImproved search and filteringContent remixingThematic internal&external grouping of contentLocalization by ma

6、rket and languageLanguageEnglishFrenchArabicSpanishItalianHebrewSimplified ChineseCanadian FrenchPortugueseBritish EnglishCapability does not meet requirementsCapability can be builtCapability existsSelection included comparing several platforms against key criteria.HighspotMBG HubSalesforceLMSSearc