1、Luxury Brands 1Where next for luxury brands? Risks, challenges and opportunities in a post-pandemic world2 Getting any of these issues wrong can seriously damage a companys image. Because of their status, luxury brands may be held to higher account for their actions than other businesses. Reputation

2、 is not a single risk but a risk of risks, a complex matrix of issues that needs to be handled with care which may contribute to the perception in our survey that such risks are more difficult to manage. Looking to a brighter future despite challenges When: July to August 2021 Who: 100 decision make

3、rs, including C-suite, directors of finance, risk, HR, marketing, corporate communications Where: France, U.S., Switzerland, Italy, UK, China, Japan, Germany, Spain, Hong Kong, Turkey and Greece Sectors: Jewellery and watches, range of luxury goods, clothing and footwear, bags and accessories, cosme

4、tics, fine art, luxury vehicles Size: 50% of brands valued up to $250 million, 36% were between $250 million to $5 billion and 14% were over $5 billionAbout our surveyAfter one of the most disruptive periods in recent history, luxury brands are gradually shaking off the dust and starting to look for

5、ward again. But what will the new normal look like? What are the trends that will shape the future? And which risks should brands look out for as they scan the changed horizon post-pandemic? To find out more about where the sector is headed, we asked decision makers in luxury brands around the world

6、 about their risks, opportunities and challenges over the coming years. Confidence is slowly returning We found that luxury brands are confident about the future despite current headwinds. A large majority think their business will be more profitable in the near term. While the pandemic has accelera