1、 Federation of the Swiss Watch Industry FH 2017 1THE SWISS AND WORLDWATCHMAKING INDUSTRIES IN 2016SWISS WATCH INDUSTRYSWISS WATCH EXPORTSMAIN MARKETSThe environment confronting the Swiss watch industry remained diff cult throughout the year 2016. Swiss watch industry exports fell for the second year
2、 in succession. Their value stood at 19.4 billion francs, 9.9% lower than in 2015. With this result, the industry has returned to its 2011 level and seen an end to the growth of 15% achieved between 2011 and 2014. Value in millions of CHF-9.9%19.4 billion francs-25.1%-9.1%-3.3%-3.3%+3.7%1,0001,5002,
3、0002,5003,000+3.7%05001,000Hong KongUSAChinaJapanUnited Kingdom Federation of the Swiss Watch Industry FH 2017 2SWISS EXPORTS OF WATCHESSwiss watch manufacturers exported wristwatches worth the equivalent of 18.3 billion francs corres-ponding to the consignment of 25.4 million time-pieces (-9.8%). M
4、echanical and electronic watches were equally affected.25.4 million units -9.8%18.3 billion francs -9.8%WRISTWATCHESTYPES OF WATCHES Mechanical watches Electronic watches-5%0%+5%+10%-15%-10%-9.8%-9.8%201420152016Change in the moving averageSWISS WATCH INDUSTRYExport pricesAll the values stated in th
5、e watch industry statistics and hence in this document are export prices and not the sale price to the f nal consumer (retail price). Federation of the Swiss Watch Industry FH 2017 3WATCHES BY PRICE RANGE Units Value Watches by price rangeRepresenting two-thirds of export sales, watches priced at ov
6、er 3,000 francs (export price) accounted for some 80% of the annual decline, with -11.6% in value. The 500 to 3,000 francs segment (-3.9%) showed a reduction that was three times less subs-tantial. In units terms, watches costing less than 200 francs set the tone (-11.3%), with 2.1 million fewer tim