1、Rich Media and Video BenchmarksH1 2016 2016 Sizmek Inc. All rights reserved.As one of the leading ad management platforms in the world, Sizmek has access to an extraordinary knowledge base. In order to compile Rich Media and Video Benchmarks H1 2016, Sizmek Research analyzed 21 unique formats, more

2、than 2,500 unique unit size combinations, over 1.3 million individual ads, and hundreds of billions of impressions served via the Sizmek platform during the first half of 2016. Here, Sizmek Research compiled key benchmarks across a wide array of formats, verticals, and regions of the most important

3、metrics advertisers need to know about for campaign performance. With these benchmarks, youll be able to find out answers to key questions, such as: Did my banner campaign outperform my regions benchmarks? Am I seeing a lift in engagement rates for my rich media campaigns versus my standard banner c

4、ampaigns? For my vertical, how often should I expect my audiences to start watching my video? How often should I expect my videos to be viewed to completion? Rich Media and Video Benchmarks H1 2016 provides up-to-date benchmarks for engagement across regions and verticals to help advertisers establi

5、sh starting points toward knowing how their campaigns are performing. 1 2016 Sizmek Inc. All rights reserved.Rich Media Engagement Rich medias ability to engage users is renowned and provides numerous ways for consumers to interact. Though many rich media banners provide calls-to-action (sometimes e

6、ven more than one, including clickthroughs or enticements via animation or high-resolution imagery), rich medias main goal is often for users to engage users right then and there without leaving the page. This is why its important to look at overall unique interaction rates for rich media, not just