1、The 2019 Amazon Consumer Behavior ReportBased on a Survey of 2,000+ U.S. Consumers2 FEEDVISORThe retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect.” By the end of 2019, Amazon is projected t

2、o see its share of the total U.S. e-commerce market reach 52.4%, up from 48% in 2018, and is responsible for more than five percent of all combined U.S. offline and online sales, according to eMarketer.1,2Staying at the forefront of constant shifts in demographics, attitudes, and consumer preference

3、s, as well of ongoing advancements in technology, Amazon understands the emerging expectations and needs of its customers. It is this maniacal focus on consumer experience that continues to propel Amazon forward and shape the dynamic nature of not only the platform itself, but the greater e-commerce

4、 ecosystem. By continuing its commitment to a seamless and easy-to-navigate interface, increasing access to quality brands, leveraging AI to monitor trends and enable personalized suggestions in the form of relevant organic and paid advertising, driving price value, and offering programs that set in

5、dustry standards such as Prime membership did for rapid delivery Amazon is constantly evolving to anticipate and fulfill the needs of its customers.IntroductionAs a result, the challenge increases for retailers and brands who operate across the Amazon platform. Its continual expansion, dynamic natur

6、e, and growing complexity requires retailers and brands to constantly evaluate and implement new ways to differentiate themselves amidst an increasingly saturated market and ultimately deliver on the expectations of todays connected consumers. The 2019 Amazon Consumer Behavior Report provides a deta