1、1Weixin Brand Protection 2024 Updates&AnalysisIntroduction2024 HighlightsTable of Contents2024 Updates&AnalysisWeixin Brand Protection ReportPublished Spring 20252Weixin Brand Protection 2024 Updates&AnalysisIntroduction2024 HighlightsTable of ContentsAs a global leader in music,TV,film,and interact

2、ive entertainment,and as the owner of one of the worlds largest trademark portfolios,Tencent understands that effective IP protection is essential across global markets.This commitment to IP protection is central to how Weixin operates and helps Weixin facilitate authentic connections that create im

3、pactful experiences between brands and users.Weixin is a multifaceted social communication service that bridges private interactions and public discourse through features such as direct messaging,group chats,Official Accounts,short videos and livestreams,and third-party Mini Programs.The worlds lead

4、ing brands turn to Weixin not only to enhance direct consumer engagement in China,but also to leverage the platforms diverse features to create meaningful experiences that foster deeper connections with audiences.To ensure long-term success for both Weixin and our partners,Weixin strives to go“above

5、 and beyond”when it comes to protecting the intellectual property of all brands on Weixin.Weixin has long embraced an innovative,proactive,and collaborative approach to IP enforcement.Weixin operates a Brand Protection Platform(BPP)that goes beyond industry standards in deterring,minimizing,and resp

6、onding to any prohibited activity across both private and public features.Weixins BPP represents an“industry first”approach in implementing a dedicated user reporting mechanism within private communications,including person-to-person and group chats.This mechanism cuts through the hidden channels of