1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.B101Architecting for PersonalizationUnleashing Generative AI and Autonomous Agents at ScaleVinnie SainiSr.Generative AI Specialist Solutions ArchitectAmazon Web Services 2025,Amazon Web Services,Inc.or its affiliates.All rights rese
2、rved.AgendaThe Evolution of PersonalizationUnderstanding Cognitive FoundationsScaling GenAI applications for personalizationWhy Advanced Reasoning Capabilities?Agentic Architecture&Implementation Patterns 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.3 2025,Amazon Web Services,I
3、nc.or its affiliates.All rights reserved.Human Reasoning Systems4System 1 is fast,automatic,and intuitive,operating with little to no effort.This mode of thinking allows us to make quick decisions and judgments based on patterns and experiencesSystem 2 is slow,deliberate,and conscious,requiring inte
4、ntional effort.This type of thinking is used for complex problem-solving and analytical tasks where more thought and consideration are necessary.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Foundation Models areInnocent 2025,Amazon Web Services,Inc.or its affiliates.All rights
5、reserved.Scaling GenAI applications for personalization 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Architectural Layers:Best Practices Deep DiveData Orchestration Layer-Best Practices Event-driven streaming architecture Data mesh principles-Real-time data quality validation P
6、rivacy-preserving pipelinesIntelligence Processing Layer-Best Practices Distributed LLM inference Vector store optimization Smart caching strategies Load-balanced agent routingDynamic Response Layer-Best Practices Blue-green deployments Canary testing Circuit breakers Performance monitoring Results9