1、2025 App 0326Top 5 071417IAP iOS233App20241IAAIAP20%IAP2024IAP4%22028233UAApp1 AppsFlyer2024 App 2 Sensor Tower2025 3 Statista Market Insights 2025Moloco 100 IAPSensor Tower IAP 24 Moloco 2025 2025 LTV0.2%App6%30ARPPU3%906%IAP IAP 6%iOS 2024 iOS IAP55%iOS 5%0.02%20%Top 5 Top 100 5 5 ROAS 19%3 iOS 1%

2、140%App 5 100 20%4010040-50%*IAP60065008090Sensor Tower IAP 100 IAPApp24 MolocoSensor Tower IAP 5IAP*45%T1 ARPPUIAP*32%ARPPU IAP*3%ROWIAP*19%3%19%45%32%2025 T1 120 Sensor Tower 62025 2025 8App LTVApp ARPPUApp iOS 4 Sensor Tower2025 IAP App 2024 50%IAP 2020 23%4MobilityWareCorvin AmpleevMobilityWarei

3、OSAndroidT1 +6%-2%+5%+0.2%+7%+26%+3%+8%-8%-2%Q4-24Q1-249iOS 2023-2024 iOS Android T1 ROWQ1-23 Q1-24 Q4-24 Q1-23()|Moloco Top 100 App 0.2%OSiOS Android iOS Moloco 跨越边界：移动游戏洞察助力实现全球增长Android 2025 ARPPU|Moloco Top 100|D30 D90 D30 D90 ARPPU D7D30D90 ARPPUApp+6%D30 D90 LTV23 1 24 1 D30+3%D7-3%2412 D90+6%

4、App 2024 D7 I2P6%10ARPPU Top 100 D7 ARPPU D30 D90 ARPPU 2025 RPG-20%20%20%40%40%-40%-40%-20%RPGIAP IAP 2024 vs 2023|Sensor Tower Sensor Tower2025|IAP2024 IAP$10|Sensor Tower Sensor Tower2025$45.911+0.2%$32.4+6%$3.1+37%$0.3+74%IAP App 2025 2023,2024IAP Top 10 App 2024 vs 2023|Sensor Tower App Sensor

5、Tower2025 12GO TCG 202320222022201720212020202320242023201122.442.783.394.874.946.767.078.49 12 RPG RPGRPG 2025 132024 10 0304App2025 01App022025 Q1-23Q1-24Q4-24 D7Moloco|Moloco Top 100 iOS+10%Android-2%Android+0.3%iOS+13%2024 iOS 14%10%iOS Android15iOS OSD7 iOS 2023 2024 iOS Android14%IAP 10%iOS RO

6、WiOS ROWiOS 202411%ROW19%31%iOS 2025 iOS T1 D7%2024 vs 20232024 IAP iOS Android 2024 7IAP D7 Moloco|Moloco Top 100 T1 T1+8%+1%+4%+24%+31%-17%-2%-5%17%10%10%14%18%Android29%iOSAndroid2%iOS0.9%162025 2025 5%iOS Android iOS 20%0.02%iOS D7 100 20%20%0.02%iOS D7 Mo