彪马Puma SE（PUMG.DE）2025年第一季度业绩演示报告「FWB」（英文版）（25页）.pdf

1、Q1 2025EARNINGS CALL8TH MAY 2025TRANSITION PERIODNEW CEO,ARTHUR HOELD,APPOINTED EFFECTIVE 1ST JULY 20252THANK YOU,ARNE!WELCOME,ARTHUR!LEADING THE COMPANY IN THE INTERIM PHASE:MARKUS NEUBRAND(CFO)MATTHIAS BUMER(CCO)MARIA VALDES(CPO)Q1 2025 EARNINGS CALL01.02.03.AGENDABUSINESS&FINANCIAL UPDATEOPERATIO

2、NAL UPDATEOUTLOOK 2025LAUNCH OF GLOBAL BRAND CAMPAIGN“GO WILD”SUCCESSFUL INTRODUCTION WITH PROMISING RESULTS AND GREAT CONSUMER FEEDBACK4MOTORSPORTFOOTBALLKEY PRODUCT STORIES OF Q1 2025EXCITING INNOVATION AND DESIGN NEWNESS LAUNCHED IN MARKETPLACE5RUNNINGDEVIATE NITRO 3FAST-R NITRO ELITE 3BASKETBALL

3、FUTURE 8MB.04 GOLDEN CHILDFERRARI REPLICA6LOW PROFILE TRENDINCREASING INTEREST IN SPEEDCAT6LYST INDEXASIA CONTINUES TO LEAD THE TRENDSPEEDCAT BALLET IN TOP 3 LYST INDEXBIGGEST FRANCHISE IN OWN DTC CHANNELSEARCH TRENDQ1 2025 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)7BY DIVISIONFOOTWEAR

4、+2.4%APPAREL-1.5%ACCESSORIES-5.7%TOTAL+0.1%BY CHANNELWHOLESALE-3.6%TOTAL DTC+12.0%BRICK&MORTAR+8.9%E-COM+17.3%TOTAL+0.1%TOTAL:EUR 2,076.0 MTOTAL:EUR 2,076.0 MBY REGIONEMEA+5.1%AMERICAS-2.7%APAC-4.7%TOTAL+0.1%TOTAL:EUR 2,076.0 MSALES BREAKDOWN BY QUARTERQUARTERLY SALES BY MARKET VS LAST YEAR(IN%,CURR

5、ENCY ADJUSTED)8Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025EEA-3.5%+2.7%+2.2%+10.5%+1.0%EEMEA+15.1%-23.2%-3.8%+26.7%+21.2%NORTH AMERICA-2.7%+1.3%+6.1%+2.4%-11.1%LATIN AMERICA+7.8%+24.3%+20.4%+13.0%+13.1%GREATER CHINA+6.8%+7.6%+1.3%+6.7%-17.7%APAC(EXCL.GREATER CHINA)-3.1%-0.7%+3.8%+10.7%+4.2%TOTAL+0.5%+2.1%+5

6、.0%+9.8%+0.1%Q1 2025 OPERATING PERFORMANCEVS LAST YEAR(IN EUR M,REPORTED CURRENCY)9PUMA GROUPQ1 2024Q1 2025DEVIATIONSALES2,102.32,076.0-1.3%+0.1%caGROSS PROFIT999.0975.1-2.4%of Sales47.5%47.0%-0.6%ptsQ1 2025 OPERATING PERFORMANCEVS LAST YEAR(IN EUR M,REPORTED CURRENCY)10PUMA GROUPQ1 2024Q1 2025DEVIA