彪马Puma SE（PUMG.DE）2025年第一季度业绩报告「FWB」（英文版）（页）.pdf

1、 1 Q1 2025 PUMA reports flat currency-adjusted sales in Q1 and progress on nextlevel cost efficiency programme Herzogenaurach,08 May 2025 Key developments Q1 2025 Currency-adjusted sales up by 0.1%to 2,076 million(-1.3%reported)Gross profit margin decreases by 60 basis points to 47.0%Operating expen

2、ses(OPEX)increase by 7.1%to 905 million Adjusted EBIT excluding one-time costs decreases by 52.4%to 76 million EBIT at 58 million,including one-time costs of 18 million from the nextlevel cost efficiency programme Nextlevel Update:Reduction of about 500 staff positions expected to be completed by en

3、d of Q2.Efficiency initiatives started for unprofitable owned&operated retail stores,indirect procurement,sourcing and IT PUMA appoints Arthur Hoeld as CEO(effective 01 July 2025)and Matthias Bumer as Chief Commercial Officer(effective 01 April 2025)Outlook FY 2025 Currency-adjusted sales growth at

4、low-to mid-single digit percentage rate Adjusted EBIT excluding one-time costs in a range between 520 million and 600 million CAPEX of around 300 million Maintained outlook excludes potential implications from U.S.tariffs announced after PUMAs initial outlook on 11 March 2025 2 Markus Neubrand,Chief

5、 Financial Officer of PUMA SE:“In the first quarter and despite a challenging environment,PUMA achieved sales on last years level in constant currencies.Our Direct-to-Consumer business,driven by e-commerce,grew by 12%,while our wholesale business declined by 4%-primarily because of the U.S.and China

6、.Our adjusted operating profit came in broadly in line with our expectations.Despite the challenges we had to face in the first quarter,such as a slightly decreasing gross profit margin and higher operating expenses,we remain committed to executing our nextlevel cost efficiency program which is prog