1、MAY 2025EMERGING THEMES IN BEAUTY:EARLY TREND SIGNALS WITH BIG POTENTIAL2From microbiome-safe skincare to calico hair transformations,pico laser routines to SPF setting sprays todays consumers are reshaping beauty with new priorities in mind:wellness,identity,efficacy,and efficiency.This report conn

2、ects the dots between emerging trends and thematic shifts,uncovering the early signals of change that brands shouldnt ignore.Powered by billions of search and social insights,our latest report shows a snapshot of whats gaining momentum across TikTok and Google and how those behaviors point to deeper

3、 shifts in what consumers value.Whether its holistic skin health as self-care,science-backed skincare technology,or the rise of experimental aesthetics,this report is built to help beauty brands stay ahead of the curve.Discover whats trending before it peaks.Book a free trial with Spate to access ti

4、mely consumer behavior insights across beauty.Thank you,Olivier and Yarden,co-founders of SpateSIGNALS TO STRATEGY:DATA-LED INSIGHTS FOR WHAT COMES NEXTWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from digital platformscurrently including Google

5、 and TikTok to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Toner”in the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to

6、 accurately reflect the increase in popularity.The Popularity Index for“Toner”for US Google Searches&TikTok View in the US.0.0020.00150.0010.00050May 2021Sep 2021Jan202May2022Sep2022Jan2023May2023Sep2023Jan20244Which trends drive the most engagement?How do trends differ on Google vs.TikTok?Whats the