1、MEDIA CONSUMPTION TREND REPORTWHATSKEY TAKEAWAYSMEDIA CONSUMPTION BY THE NUMBERSSTAYINGUP-TO-DATEATTENTION SPANS AND THE ROLE OUR PHONES PLAYMETHODOLOGY HOW WE CONSUME MEDIA0304051115213427INTROMEDIA CONSUMPTION AND ITS IMPACT ON MENTAL HEALTHMedia is no longer the homogenous monolith it once was.Wi

2、th technology progressing at breakneck speed as we soar through the digital age,society has been forced to adapt as a result.Streaming platforms have skyrocketed in popularity over the more traditional cable TV models and the exponential rise of short-form social media content looks to unseat it as

3、younger generations dominate the trajectory of the shape that media will take in the near future.The current landscape of media is more fragmented and personalized now than it has ever been before.This new survey of 2,000 nationally representative Americans seeks to understand how these trends are p

4、rogressing and what media consumption looks like from a generational perspective,as well as how media consumption can have a significant impact on,among other things,our mental health.03INTROMEDIA CONSUMPTION TREND REPORT|304KEYTAKEAWAYSThe average respondent spends6 HOURS6.6 HOURS$6752%consuming so

5、me type of media every day.GEN Z consumesGEN Z was most likely to agree that they consume too much media(66%).per day and are most likely to consume 15+hours per day(11%).respondents agree their mood is often negatively affected by social media.of Gen ZThe averagerespondent feels like they per month

6、 to content consumption.“LOSE”3 DAYSNetflix and prime video are the most popular streaming services Americans have paid for in the past year.The average respondent spends about per month on various media services.14%of Gen Zand 20%Onlyof Millennials have paid for cable in the past year.MEDIA CONSUMP