1、2025CHINESE BRANDS GOING GLOBALCHINESE BRANDS GOING GLOBAL The growth of Chinese brands on the global stage has accelerated greatly since we first started tracking and ranking them back in 2020/21.Our data show significant gains in traffic,follower counts and engagement on social channels,ecommerce

2、platforms and owned Websites.Since our last published report in 2024,three key shifts have been observed:1.Increased market access through country-specific Websites and strategic ecommerce platforms 2.Strengthened social presence(particularly with TikTok),together with higher quality content 3.Enhan

3、ced DTC website functionality,together with better customer support The top players in advanced categories(eg.auto)continue to innovate,often exceeding global rivals.At the same time,China has a growing number of hidden champions in niche areas;such as;Anker,Ecoflow and Bluetti with power banks,Robo

4、rocks,Ecovacs and Eufy with robot vacuums,DJI and Insta360 with drones and action cameras,Luvme Hair and Unice in wigs,Momcozy and PatPat in mother&baby products,and Tuya with IoT and smart devices.Patterns continue to emerge which define success/failure for these global Chinese brands:1.Brands lack

5、ing unique value propositions,localized content,or mature sales channels struggle to grow generally because they try to bite-off too many markets,too quickly,while not making a deep impact in any one region 2.Mature companies like Anta are growing via M&A(eg.Amer Group),where growth with their core

6、brand is more challenging due to limited brand equity and/or geopolitical biases 3.The most successful global Chinese brands are hidden champions(eg.Tuya)who dominate clear,functional categories,while exercising immense focus and patience in targeting and customer support/service Chinas most impactf