The Knowledge Agency：2025英国成年人媒体生活纵向研究报告（英文版）（88页）.pdf

1、 Adults Media LivesWave 20:2025A report for OfcomApril 2025 The Knowledge Agency LtdQuinton House2 St Marys RoadLeamington SpaWarwickshireCV31 1DBwww.knowledgeagency.co.ukContents Introduction to the study(Page 3)Overview(Page 5)Wave 20 participant profiles(Page 8)1.Living with media technology(Page

2、 11)2.Content and platforms(Page 29)3.Personal data,privacy and security(Page 42)4.News(Page 45)5.Reflections on 20 years of Adults Media Lives(Page 51)Annex 1:Participants media journeys(Page 58)Annex 2:Discussion guide(Page 78)The Knowledge Agency 2Introduction to the study Since 2005,the Adults M

3、edia Lives study has provided rich contextual insight into media trends by examining how technology and media fit into individual lives.This annual study consists of filmed interviews with a panel of 20 people who represent a broad cross-section of the UK population.Because we interview the same par

4、ticipants each year,the research allows us to track changes in media behaviour,assess the impact of new devices and services on peoples everyday lives,and explore how life experiences change peoples needs and shift their attitudes to digital media.For instance,we see how going to university,entering

5、 or leaving the world of work,becoming a parent,experiencing the break-up of a family or financial hardship are important drivers of change in participants relationship with media.Annex 1 contains eight case studies of long-standing participants individual media journeys.To commemorate the twentieth

6、 year of the study we also asked participants to reflect on their changing relationship with media over the period of their participation in the study,and their expectations for the future(see Section 5,below).This year,16 face-to-face(in-home)and four online interviews were conducted between 7th Oc