1、Boutiques&Fitness Studios:USA Industry ReportBoutiques&Fitness Studios:USA Industry ReportA snapshot of the trends,challenges and opportunities for fitness studios in the United StatesSEPTEMBER 2024 02Boutiques&Fitness Studios:USA Industry Report03Boutiques&Fitness Studios:USA Industry ReportContent

2、sIntroduction 04Key challenges facing fitness studios 08Creating a personalized fitness experience for members 14Using technology to boost member engagement 18Methodology 22Demographics 23Fitness studios in the US 06Boutiques&Fitness Studios:USA Industry Report04IntroductionThe COVID-19 pandemic had

3、 significant impacts on the fitness industry in the US.As fitness studios were forced to temporarily close their doors and memberships were frozen or cancelled,the industrys revenue took a serious hit.At the same time,many consumers sought out online coaching options,creating more demand for remote

4、workouts but also creating a desire for a more personalized health experience1.Now,in the context of slow recovery,fitness studios are looking to maintain a strong brand identity in a crowded and competitive market.With their focus on small classes and individual attention,boutique fitness studios a

5、re well placed to respond to these trends.1 Boutique fitness studios are usually smaller than large scale gyms,and usually offer just one or two modalities.There are approximately 40,000 boutique fitness studios across the US.This study,commissioned by Hapana and conducted by McCrindle,seeks to prov

6、ide a snapshot of the current trends impacting fitness studios across the United States and the opportunities and challenges for fitness studio leaders.In todays dynamic market,the ability to adapt and innovate is crucial for sustained growth and success and knowing the trends can help businesses pr