1、The Vitality CodeHow Growth Leaders Master Strategy,Technology,People,and Culture April 2025 By Ketil Gjerstad,Justin Manly,Gerry Hansell,Cornelia Ernst,Amy MacDougall,Viacheslav Romanov,and Johann HarnossBoston Consulting Group partners with leaders in business and society to tackle their most impo

2、rtant challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive

3、advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digit

4、al ventures.We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.Commissioned byTHE VITALITY CODE:HOW GROWTH LEADERS MASTER STRATEGY,TECHNOLOG

5、Y,PEOPLE,AND CULTURE 3ForewordsLike many companies,Workday was experiencing a pivotal inflection point in its growth journey in 2022,two years into the pandemic.Rapid expansion,a surge in acquisitions,and the shift to a hybrid environment had reshaped the company.Half of our workforce had been hired

6、 after January 2020 to capitalize on AI-driven growth opportunities,yet because of remote work mandates many were unable to experience firsthand the values-driven culture that helped power the first decade of Workdays hypergrowth.I had joined the company earlier in 2022 to lead corporate strategy,as