1、DateApril 2025Strategy&Crypto Survey 2025Selected resultsStrategy&April 2025Strategy&Crypto Survey 20252Digital Assets:No Way Back?1)As per date of the survey2022Nasdaq Crypto Index1)202320252,900 pts1,700 pts5,300 ptsThe 2025 edition of the Strategy&Crypto Survey marks the third iteration of our st
2、udy,tracking the evolution of retail investor sentiment in the digital asset market.After the bullish trends observed in 2022 and 2023,this years survey comes at a pivotal moment for the first time Bitcoin exceeded the$100,000 mark in early 2025,driven by unprecedented market dynamics,including the
3、U.S.governments plans to establish a crypto reserve.At the same time,prices have remained volatile throughout Q1 2025.Given this significant shift,we sought to understand how retail crypto investors are responding to the evolving landscape.Our survey,conducted between January 30th and February 11th,
4、2025,gathered insights from 2,500 participants across the United States,Germany,Turkey,Saudi Arabia,and the United Arab Emirates.The results show:Retail investors remain more bullish than ever,continuously adapting strategies&patterns that mirror those seen in traditional asset classes.In this docum
5、ent,Strategy&,PwCs global strategy consulting business,presents key findings from the 2025 Strategy&Crypto Survey,offering an in-depth look at investor sentiment,portfolio strategies,and emerging trends in the digital asset market.Strategy&Strategy&April 2025For the first time,this years survey inve
6、stigates the US-market next to Germany,Turkey,KSA and UAESource:Statista Strategy&Crypto Survey 202532,50034.5 yrs418492330791749Total18-29 yrs30-39 yrs40-65yrs1,2402,5581 018Germany13%23%31%47%46%6%8%11%13%8%54%7%11%14%13%9%Total18-24 yrs25-34 yrs35-44 yrs45-54 yrs55-65 yrsGrowing adoptionStable ad