1、ECONOMIC IMPACT OF APPLES NEVER FALL IN AUSTRALIAA REPORT FOR THE MOTION PICTURE ASSOCIATION AND THE AUSTRALIA-NEW ZEALAND SCREEN ASSOCIATIONDECEMBER 2024Photo by:Jasin Boland/PEACOCK.All rights reserved.1Economic impact of Apples Never Fall in AustraliaTABLE OF CONTENTSExecutive summary 31.Introduc

2、tion 52.Production spending 72.1Business spending 83.Economic impacts 113.1Channels of impact 113.2Total impact 123.3Direct impact 133.4Indirect impact 143.5Induced impact 144.Wider impacts 17Appendix:Methodology 19Cover Photo by:Vince Valitutti/PEACOCK.All rights reserved.Photo by:Vince Valitutti/P

3、EACOCK.All rights reserved.3Economic impact of Apples Never Fall in AustraliaApples Never Fall is a Peacock Original television limited series based on Australian author Liane Moriartys best-selling novel of the same name.Produced by Heyday Television with local production services provided by Match

4、box Pictures,the show revolves around the Delaneys,a Florida-based tennis dynasty,hit by the sudden disappearance of Joy,the familys matriarch.Australian actors Sam Neill(Stan),Georgia Flood(Savannah),Essie Randles(Brooke),and Conor Merrigan Turner(Logan)all played key roles in the production.The fi

5、lming and production of the TV series generated considerable economic activity across Australia,as business spending occurred all across the country,with the highest concentration in Queensland.The shows production also supported activity in a wide range of industries through its procurement,and thr

6、ough local spending of Australian residents employed by the production and its supply chain.This study,commissioned by the Motion Picture Association(MPA)and the Australia-New Zealand Screen Association(ANZSA),focuses on the limited series,and analyses the productions total economic impacts in Austr