1、The Impact of Loyalty Programs in the Apparel Industry 2024 APPAREL LOYALTY DATA STUDYTable of Contents1Introduction2Key Findings3The Impact of Loyalty Programs on Customer Engagement6Opportunities for Growth12What Rewards Do Consumers Want?18How Consumers Prefer to Engage21Adding Tiers and Subscrip

2、tion Levels25Apparel Loyalty Programs:Designed for Success2024 ebbo Apparel Loyalty Data Study2IntroductionIn the apparel industry,the competition is fierce.The landscape is crowded,consumer choices abound and marketing messages are everywhere.Gaining customer loyalty is paramount to success,but exe

3、cution of that goal can be a challenge.For brands considering how to retain customers and cut through all the noise,a well-structured loyalty program can be the difference between a one-time purchase and a tried-and-true raving fan.ebbos 2024 Apparel Loyalty Programs Data Study takes a closer look a

4、t the impact of loyalty programs on the apparel vertical,from strategic and successful wins to untapped areas of opportunity,to give you insights to help you boost your apparel brands bottom line.2024 ebbo Apparel Loyalty Data Study122024 ebbo Apparel Loyalty Data Study2Key findingsReplace Imageof c

5、onsumers belong to between 1 and 6 apparel loyalty programs but 54%of consumers use only half of their memberships or less monthly.85%of consumers agree that many loyalty programs in the apparel industry feel similar and are not that differentiated from others.85%of consumers agree that they would e

6、ngage more with apparel brands who offered different tiers in their loyalty programs based on how much they engage.70%of consumers would take part in surveys or polls to earn points and/or brand currency outside of just making purchases.60%of consumers agree that getting free return shipping would i