1、Exploring casual dining preferences in the US based on YouGov QSR CategoryView.U N I T E D S T A T E S/Research RState of the plate:US casual dining report 2025State of the plate:US casual dining report 2025201Introduction02Casual dining industry trends03Brand rankings by demographics04Brand attribu

2、te winners05MethodologyContentsThe U.S.casual dining landscape remains highly competitive.In the past 90 days,no chain has served more than 20%of casual diners,though seven have hosted at least 10%.And while restaurant preferences vary,this report reveals that casual diners prioritize cleanliness,fa

3、st service,and consistently look for value options.State of the plate:US casual dining report 2025 3ForewordNora HaoSales Director at YouGov AmericaGet in touchExplore our solutionsRun a surveyhttps:/ MethodologyRequest your customer profileThe insights in this report come from YouGov QSR CategoryVi

4、ew.Throughout the report,we refer to US monthly restaurant visitors.These are the 66%of Americans profiled on Slide 6 who say they purchase food or drinks from casual dining restaurants(either dine-in or take out)at least once per month or more.A similar methodology is applied on slides 11,13,and 15

5、,but looking instead at the 23%of Americans who patron a casual dining restaurant at least once per week.We have also highlighted the top performing casual dining brands across a variety of dining attributes,ranging from food quality to service speed and innovation.Survey respondents answered positi

6、ve and negative questions about brands for the rankings in this section.For example,respondents are given a list of casual dining restaurants and asked to select which provides fast service.They are then given a second list and asked to select which brands provide slow service.The rankings methodolo