1、The gaming app insights report:2025 editionREPORTUnlocking growth opportunities for mobile marketersThe gaming app insights report2ContentsIntroduction:Mobile gaming reaches a new level.3Game on:AI in mobile gaming.5Enter the new era of game discovery.8Emerging acquisition channels driving growth.8B

2、reaking boundaries with cross platform play.9Key benefits of cross-platform play.9Mobile gamings growth story in 2024.10Balancing privacy challenges and performance.11Methodology.13Key takeaways.14Game-changing insights for maximum impact.15Top apps,install patterns,sessions and retention rates 15Cr

3、acking the code on cost and performance.25Cost per install,impression,and click+partners per app 25Revenue streams.34Average revenue per user 34The next move:Playing to win in 2025.39The gaming app insights report3INTRODUCTION Mobile gaming reaches a new levelThe global mobile gaming industry is at

4、a defining moment.After a challenging 2023,the market proved its resilience in 2024,bouncing back thanks to strategic investments,technological advancements,and new growth areas.With gaming app revenue set to reach$126.1 billion by 2025,alongside a projected 1.9 billion players by 2027,theres a huge

5、,renewed opportunity for innovation and growth.In 2024,mobile accounted for 49%of total gaming revenueoutpacing console(28%)and PC(23%),reaffirming its mass appeal and resilient consumer demand.Gaming also remained the leading category on both the App Store and Google Play.Mobile games are getting s

6、marter,more immersive,and deeply personalized But,innovation isnt just happening in gameplay Hybrid monetization has become an industry norm,with developers no longer relying on a single revenue stream In-app purchases(IAP),ads,battle passes,and subscriptions work together to maximize revenue while