1、TRENDS 2025TRENDS 2025JANUARY 2025EMPATHY EARNS EMPATHY EARNS BRAND LOVE BRAND LOVE Happy New Year!As we enter our fourth decade of helping our world-class clients nurture deep and durable levels of brand devotion,we want to offer our thoughts on the trends we believe will impact brands in 2025.Of c

2、ourse,AI and other emerging technologies will continue to be front and center in any discussion about the future.But even as we incorporate them into our daily practice,we believe they are only tools and a means to an end:to build more positive customer experiences and greater emotional loyalty to b

3、rands like yours.As always,if you read something here that piques your interest or you wish to discuss further,please dont hesitate to get in touch.We look forward to all the challenges and opportunities 2025 will bring!Cheers,Bill BakerCEO,The Lacek Group,an Ogilvy One companyYou probably can see i

4、t too:technology.But as AI and other advances open new possibilities for building brand devotion,it becomes increasingly important to keep human experience at the forefront.Finding ways to achieve a balance will inform loyalty,engagement,and the customer experience in the coming year.We can see the

5、future.2345Wellness will win AI tools will be central to customer experience and loyalty strategiesBrands will embrace cost-conscious loyalty strategiesEven if TikTok is banned,its influence will continue to dominateThe key will be keeping it all human-centered132025 The Lacek Group|TRENDS 2025TREND

6、 1TREND 1Wellness will winAlthough many of us are tired of talking about the pandemic and its consequences,the impacts are as real today as four years ago.82%82%of U.S.consumers consider wellness a top priority1 51%51%of Americans report depression,anxiety,or some other mental or emotional condition