1、InternetAdvertisingRevenue ReportFull-year 2024 resultsApril vs.2023 internet advertising revenues 052024 highlights 06State of the Industry:2025 and beyond 08Full-year trendsQuarterly growth 13Second half vs.first half revenues 14Revenue concentration 152024 results,by format 16Growth by advertisin

2、g format 18Podcast19Programmatic20Social media 21Commerce media 22Advertising revenues and growth,by media(digital and non-digital media)23AppendixAbout the IAB Internet Advertising Revenue Report 25Survey definitions 26Definitions of advertising media from PwCs Entertainment and Media Outlook 28Sur

3、vey scope and methodology 29Historical data findings 30About IAB 32PwCs technology,media and telecommunications practice 34PwC Research 35Contacts36Table of contents1SummaryIntroduction4 4PwC|IAB Internet Advertising Revenue ReportThe digital advertising industry reached new heights in 2024,with ad

4、revenue climbing to$259 billion,a 15%year-over-year increase from 2023.This record growth reflects the industrys ability to adapt to evolving technologies,regulatory changes,and shifting consumer behaviors.At its core,digital advertising remains a powerful engine of innovation,fueling economic perfo

5、rmance,job creation,and enhanced consumer experiences,while delivering durable impact for brands,agencies,AdTech providers and publishers.Yet,amid global uncertainty and a dynamic macroeconomic environment,the industry must remain agile and focused as external factors could influence the pace and sh

6、ape of future growth.One of the most transformative forces is the rise of next-generation AI.While AI has long supported advertising,generative and agentic AI are now enabling platforms and brands to move from automation to adaptive decision-making,creative generation,and commerce integration.Howeve