1、The Essential Guide to Event PlannersInsights for hospitality marketing and sales professionalsTable of ContentsIntroductionCHAPTER 1Get to Know Your PlannersThe planner personaSeven types of event plannersWhat planners need from hospitality professionals in 2025The Planner Path to Venue SelectionGe

2、tting noticedConsideration and selectionKnow yourself,know your competitionLeveraging partnershipsCHAPTER 2CHAPTER 3Additional Cvent Resources for Hospitality ProfessionalsFocus on Planner RelationshipsUnderstanding and overcoming challengesHow planners evaluate venuesEarning trust and building loya

3、lty2Return to Table of ContentsThe Essential Guide to Event Planners for Hospitality ProfessionalsTable of ContentsThink You Know Event Planners?Just about all event planners start their venue searches with the basicsrates,dates,and space.After that,their selections may be based on a wide spectrum o

4、f priorities and amenities.One planner may value creativity,while another may prioritize simplicity and turn-key offerings.Some may want the flexibility of using virtual technology to attract more remote attendees,while others are going all in with in-person events.The point is that it can take a lo

5、t of work to know exactly what planners want and how to deliver it in a way that helps you earn their business.This guide will help you understand the type of planners you work with,how to use technology to deliver planner needs,and how to build long-term relationships with your best contacts.Keep r

6、eading to learn more:zGet to Know Your Planners:We examine planner sentiment and perspectives,their meetings goals,and significant challenges.zThe Planner Path to Venue Selection:How do planners source?We examine their methods during the selection process,and offer tips on making it easy for hotel t