1、All Content Copyright Magellan AI Podcast Movement Evolutions 2025Podcast advertising:2024 review&2025 preview2All Content Copyright Magellan AI CONFIDENTIALMagellan AI co-foundercameronmagellan.aiConnect on LinkedIn:About our presentersCameron HendrixGM,Measurementjimmagellan.aiConnect on LinkedIn:

2、Jim Ballas3All Content Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and optimization tools.Publishersmaximize revenue by prospecting qualified advertisers

3、 with Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety4All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?Ad detection AI scans podcast episodes Identify ad placements Host-read vs produced Dyn

4、amic Insertion vs embedded(baked-in)Placement analysisSpend modeling Position Length Download volume Run-of-network&programmaticRescan for Dynamic InsertionAdAdAdAd00:00:29Pre-rollProducedDynamic insertionRun-of-network5All Content Copyright Magellan AI CONFIDENTIALInternational coverageSampling 50,

5、000+podcasts across:US,Canada,UK,Ireland,Germany,France,and AustraliaFour languages:English,Spanish,German,French6All Content Copyright Magellan AI Growth in spend:2024YoY growth in monthly podcast ad spend,benchmarked against 2023137%134%124%131%116%112%135%115%118%121%110%125%JanFebMarAprMayJunJul

6、AugSepOctNovDec2023 average spend7All Content Copyright Magellan AI Top spenders in 2024The top 10 advertisers in 2024 spent an estimated$369M,+9%from 2023($338M).RankAdvertiserY/Y rank change2024 Spend1Amazon$60,300,0002BetterHelp$57,800,0003Toyota$41,400,0004T-Mobile$40,600,0005FanDuel$31,600,0006