1、2025 Consumer Adoption of AI ReportUnderstanding changing attitudes to technology Introduction Artificial intelligence makes the headlines daily.But while were all reading about AI,how many of us are using it?This report aims to quantify both consumer openness to AI and their adoption of the technol

2、ogy.Were especially interested in consumer sentiment towards brands using AI,and their likelihood to engage with AI during shopping journeys.Benchmarking against multi-market data from 2024,we can see that consumer readiness for AI in retail is increasing,driven by greater familiarity and a growing

3、belief that AI has the potential to improve customer experience.However,trust and ethical considerations remain important factors shaping adoption.Survey sampleThe data in this report comes from two multi-market surveys of 5,000 consumers aged 18-67 residing in the US,UK,Canada and Australia.The res

4、earch was conducted on the Attest platform during January 2025.How consumers are using AI in 202552%have used ChatGPT30%have used Google Gemini47%are likely to use Gen AI tools to research purchases43%trust information from an AI toolthink AI can improve the customer experience27%use Gen AI at least

5、 half the time they do an internet searchHow consumers are using AI in 202531%are likely to use an AI assistant or chatbot54%Consumers are feeling more positive about brands using AI Only a year has passed since we last polled consumers about brands using AI technology but rapid advancement has take

6、n place in that time.Most businesses have begun integrating AI into their operations and many consumers have had the chance to experience it be it interacting with AI-powered customer service or receiving personalized product recommendations.As consumers become more familiar with AI in retail,some f