1、1 2025 Nielsen Consumer LLC.All rights reserved.Finding Harmony on the Shelf2025 Global Outlook onPrivate Label&Branded Products 2025 Nielsen Consumer LLC.All rights reserved.2 2025 Nielsen Consumer LLC.All rights reserved.As both private labels and brands think about finding sustainable,long-term g

2、rowth in 2025 and beyond,its high time to think differently about embracing fellow brand players as friends,rather than foes.In this first-of-its-kind research on both private labels and branded products,we uncover NIQs global outlook on how to find harmony onand beyondthe shelf.Unlock future opport

3、unities with this global deep dive into the evolving landscape of private label and branded products.We explore how retail-owned brands and name-brand products can coexist and thrive together on the store shelf,driven by changing consumer perceptions and shifting market dynamics.Our Finding Harmony

4、on the Shelf:2025 Global Outlook on Private Label&Branded Products report offers a comprehensive look at the trends driving the growth of private label and branded products worldwidefrom regional variations in consumer behavior to the increasing influence of retail media networks.From competition to

5、 collaboration Lauren Fernandes Vice President,Global Thought Leadership,Marketing&Communications3 2025 Nielsen Consumer LLC.All rights reserved.Table of Contents12Finding harmony on the shelf:Page 13Assessing symbiotic dynamics between private label and branded productsConsumer outlook on private l

6、abels and brands:Page 4 Trends driving global growth and regional nuances3From competition to collaboration:Page 24Assessing competitive dynamics between private label and branded products4The road to mutual success:Page 33 Opportunities for retailers and manufacturers to drive collaboration and gro