1、The eCommerce BFCM Planning Guide2024 EditionIntroductionWelcome to the 2024 BFCM Sales Planning Guide!As we approach one of the most critical periods in the e-commerce calendarBlack Friday and Cyber Monday(BFCM)its more important than ever to be fully prepared.For top e-commerce businesses,the holi

2、day sales period can account for up to 50%of their annual revenue,making it a key driver for growth.Getting this right is crucial to maximizing your success.Thats why weve put together this playbookpacked with insights and strategies weve developed from working with hundreds of high-growth e-commerc

3、e brands.Youll learn from the best in the industry,gaining access to proven tactics that will help you stand out,deliver exceptional customer experiences,and thrive during the holiday rush.In this edition,well dive into actionable strategies to enhance your omnichannel customer experience,embrace AI

4、-powered tools,and adopt proactive engagement tactics that will not only boost your sales but also strengthen customer loyalty long after the holiday season ends.Whether youre aiming to streamline post-purchase support or preparing your team for the influx of holiday shoppers,this guide covers the m

5、ust-have insights and techniques you need for a successful 2024 BFCM.Get ready to unlock the tools,trends,and best practices that will set you up for a record-breaking holiday sales season!2Contents1.Omnichannel CX2.Proactive Customer Engagement3.Post-Purchase Loyalty4.Getting Your Team Ready31.Impl

6、ement a Fully Omnichannel Customer ExperienceTodays customers hop between mobile,desktop,and social media like its second nature,and they expect your brand to keep up.They might browse on Instagram,chat on your website,and make their final purchase on a desktopall while expecting the same smooth exp