1、White PaperThe Rise of E-commerce in The Health and Wellbeing MarketAn important driver of healthcare digitalisationMarch 2025Table of contentsIntroduction 1Definition of the health and wellbeing e-commerce market 2Product groups 2Market participants 4Regulation in pharmaceutical e-commerce in Europ

2、e 6Cross-border prescriptions in the EU 9Health and wellbeing e-commerce in Europe 11How big is the e-pharmacy market?11How fast is the e-pharmacy market growing?12What is the e-pharmacy market share?13What do Europeans buy online?14Amazon,an important online player also in Health and Wellbeing 15Co

3、nclusion 20References 21About the authors 23About IQVIA 24 |1The Health and Wellbeing market has undergone a significant transformation with the advent of e-commerce,reshaping how medications and healthcare products are distributed and accessed.As patients and consumers increasingly are looking for

4、convenience,personalized healthcare solutions,and access to a broader range of products,e-commerce seeks to respond to these needs.Moreover,online platforms offer a wealth of information and reviews,enabling consumers to make informed decisions about their Health and Wellbeing purchases.The ability

5、to compare products and prices across different sellers fosters a competitive market,often resulting in better deals and higher quality products.The convenience of online shopping allows individuals to purchase health-related and wellbeing items from the comfort of their homes.This ease of access is

6、 particularly beneficial for those with mobility issues or living in remote areas.The rise of telehealth services is another significant aspect of e-commerce in the health sector.Patients can now consult with healthcare professionals online,receive prescriptions,and even participate in virtual fitne