1、SAMSUNG VISUAL DISPLAY&DIGITAL APPLIANCESInvestor Presentation2024BUSINESS UPDATEMARKET OPPORTUNITIESContentsSAMSUNG STRATEGYKEY TAKEAWAYSCONSUMER ELECTRONICS OVERVIEWStrong financial performance with full range of product portfolioFY 2023 Net RevenueKRW55.6tnVISUALDISPLAY55%45%DIGITALAPPLIANCESProd

2、uct PortfolioMARKET LEADERSHIPGlobal No.1 TV for 18 consecutive years&No.1 Ref.for 12 consecutive yearsGlobal Market ShareRefrigerator/Washer(Rev.)TV(Revenue)/Smart Signage(Unit)2006202315%18YEARSWORLD No.1200933%13%30%2012202323%12YEARSWORLD No.115%Honored at CES 2024 Innovation AwardsHonored at iF

3、Design Awards 2024PRODUCT SUPERIORITY TVOutstanding design and engineering in productsTV for ultimate experienceswith NQ8 AI Gen3 Processor85-inch Neo QLED 8K55-inchOLED 4KA new era of Samsung TVwith NQ4 AI Gen2 Processor49-inchOdyssey OLED G9240Hz OLED Gaming monitorwith Neo Quantum Processor ProTV

4、Total 14 products awarded includingTotal 11 products awarded includingMusic FrameFreestyleVisual BrandingViewfinityS95K MonitorA revolutionary wireless speakerwith the aesthetics ofa square picture frameBold,fun,and playful brandingthat clearly showsThe Freestyles core valuesA 5K monitor designed fo

5、rdigital content creators Honored at CES 2024 Innovation AwardsPRODUCT SUPERIORITYLeading technology innovationJet Bot ComboLess MicrofiberFilterSamsung FoodAnyplaceInduction CooktopBESPOKE AI Washer&Dryer Combo SmartThings EnergyFamily Hub+(AI Food Manager&Auto Open Door)Honored at iFDesign Awards

6、2024BESPOKE AI Washer&Dryer Combo Air fort Air PurifierBESPOKE Jet AIBESPOKE AI Pro Cooking OvenBESPOKE4Door See-thru RefrigeratorBESPOKE AirdresserHome AppliancesBUSINESS UPDATEMARKET OPPORTUNITIESContentsSAMSUNG STRATEGYKEY TAKEAWAYSOPPORTUNITIESRapid growth expectation in Big-sized/QLEDTV33%CAGR(