1、Photo:Redd F,UnsplashTapping into Travels PotentialChinese Outbound Travel Trade SurveyDragon Trail ResearchJanuary 2025Photo by Quang Nguyen Vinh,Pexels2Dragon Trail ResearchChinese Outbound Travel Trade Survey3|WWW.DRAGONTRAIL.COM 2025The past four years have not been easy for the Chinese travel t

2、rade roughly 100,000 professionals left the industry since the start of COVID,post-reopening recovery got off to a slow start,and doubts remain about how Chinas economic environment might impact outbound travel going forward.But the consensus from our December 2024 survey of 465 Chinese travel agent

3、s currently selling outbound travel products is that this continues to be a dynamic market,full of promise and potential for new developments.This optimism about Chinas outbound tourism market from those who know it best bodes well for the upcoming Chinese New Year holiday from the end of January 20

4、25,and the rest of the Year of the Snake.More than half of survey respondents expect the Chinese outbound tourism market to fully recover by the end of 2025.They see particularly strong potential for destinations in Asia,but they are also surprisingly upbeat about North America,and have robust expec

5、tations for Western and Northern Europe as well.They offer clear and informed insights on high-potential areas for market development,including silver travel,the post-00s generation,cruise,small groups,niche destinations,and unique experiences.Resilient and resourceful,Chinese travel agents have bee

6、n experimenting with new sales platforms like Xiaohongshuand Douyin and getting good conversions.In order to successfully tap into this strong market potential,the Chinese travel trade needs support from outbound suppliers and destinations.Our survey respondents are looking for resources and coops t