1、SEPTEMBER 2024www.PetfoodIADVERTISEMENTPawCo:Plant-based,sustainable dog foodp.12SUSTAINABILITY A CHALLENGE,INNOVATION AN OPPORTUNITY IN PET FOOD PACKAGINGPET OWNER MARKET FOCUS:FACTORS INFLUENCING SPENDINGSEPTEMBER 2024www.PetfoodIPetfoodIndustry-CONTENTSDigital version available at www.PetfoodIndu

2、stry-ANALYSIS04 Hunting for innovation in the pet food worldLINDSAY BEATON06 Where do pet owners stand on plant-based foods?DEBBIE PHILLIPS-DONALDSON26 AFIA manages legislative challenges to state-led animal welfare initiativesLOUISE CALDERWOOD30 Steps to an innovative future:Part 3GEORGE COLLINGS34

3、 Generational notes on pet foodDAVID SPRINKLEPawCo:Plant-based,sustainable dog foodp.12SUSTAINABILITY A CHALLENGE,INNOVATION AN OPPORTUNITY IN PET FOOD PACKAGINGPET OWNER MARKET FOCUS:FACTORS INFLUENCING SPENDINGSEPTEMBER 2024www.PetfoodIPetfoodIndustry-On the Cover:PawCos complete,fresh vegan dog f

4、ood formulas aim to sustain-ably mix quality plant-based protein with all the vitamins and minerals a dog needs.Here,Paco the Doodle poses with the companys green mix&carrots formula.Courtesy PawCo FoodsSEPTEMBER 2024VOLUME 66 NUMBER 9DEPARTMENTS 8 Speaking of10 Petfood Industry Polls36 New Products

5、44 Marketplace44 Advertisers IndexFEATURES16 Sustainability a challenge,innovation an opportunity in pet food packagingLINDSAY BEATON20 Microalgae:A sustainable alternative to fish oilLINDSAY BEATON24 Pet owner market focus:Factors influencing spendingTIM WALLCOVER12 PawCo:Plant-based,sustainable do

6、g foodThis vegan dog food company stands out in an emerging niche of the pet food market.LINDSAY BEATON 20244|www.PetfoodILindsay Beaton is the editor of Petfood Industry magazine and the host of“Trending:Pet Food,”a biweekly pet food industry podcast.In my very first Trending:Pet Food podcast episo