1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,February 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperatur

2、e check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses

3、 interested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this February 2025 issue,we surveyed 750 consumers(aged 19+)between 26th 31stFebruary.These consumers were situated across all

4、 the Korea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.Drink experimentation continues to be a key trend to captureConsumers continue to be highly engaged with the On PremiseOn Prem

5、ise visitation continues to thriveConsumers maintain high engagement with the On Premise with 9 in 10 visiting in the past month,4 in 5 visiting for food-led occasions and 2 in 5 visiting for drinks.Drink led visits have also seen a slight increase(+2pp)compared to January and almost half of consume

6、rs plan to go out for drinks in the next month.With consumers increasing their visitation how can you best position your brands to maximise selling opportunities across different channels and occasions?Beer continues to dominate consumptionAgain,beer is leading the way for consumption with 3 in 5 co