1、TGMUAE REPORTRamadan20202424InsightsSchedule:01st February-22nd February,2024Sample:A representative sample of N=2,900participants of surveyed countries,age:18-40+Methodology:Internet interviews(CAWI),research project wasentirely conducted by TGM ResearchAbout TGM Ramadan Insights 2024Welcome to the

2、 TGM Ramadan Insights 2024,where we analyze consumerinteractions during this years Ramadan in Indonesia,Egypt,KSA,and UAE.This years study focuses on documenting distinctive pre-Ramadanbehaviors and influences.Through insights gathered from diverse consumersentiments,we aim to provide practical sugg

3、estions for businesses andmarketers to connect effectively during this sacred period.4 countries studied2,900consumers askedCONTENTSRamadan 2024 CelebrationsRamadan 2024 Shopping&Planning2023 and 2024 in retrospect:Howdo people rate their experiences?Ramadan 2024 Spending Trends1-2-3-4-Transportatio

4、nGiftsis the most favored Ramadan DishFirst week of March-Just before Ramadan Eating with my familymembers(at home)92%97%Cooking at home forfriends/family membersCOMMONLY ENGAGED ACTIVITIES surveyed Emiratis celebrateRamadan every year actively96%Samosais the time frame people plan to domost Ramadan

5、 shopping for 202401-08M A R C H%ESTIMATED RAMADAN EXPENSES ALLOCATIONof surveyed people will do majority of theirshopping 40%mostly in stores,some online45%23%17%16%Food&drinksCharityRamadan 2024:Data Pill-UAERamadan 2024Celebrations196%of surveyedEmiratis celebrateRamadan everyyear activelyAccordi

6、ng to our most recent findings,96%of surveyed individuals in UAEactively observe Ramadan each year.The predominant activity in which theyengage more during Ramadan/Eid involves sharing meals with familymembers at home.97%92%89%82%80%55%55%Eating with my family members(at home)Visiting friends and fa